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MOCEAN

2020 - 2021

OVERVIEW

MOCEAN is a holistic physiotherapy clinic in New York City. I helped define the brand's identity from the ground up, developing major brand identity elements with key stakeholders.

SERVICE

Branding, Website design, Print and Social design

MOCEAN is a holistic physical therapy clinic that treats all of you, not just your symptoms.

MOCEAN is an innovative physical therapy clinic in New York City that merges eastern and western medicine to create a personalized plan of care.

The brand needed to build a clean, trusworthy brand presence via their website, social and digital marketing facets.

Website

MOCEAN's second highest source of traffic, next to word of mouth, was their website. On top of not having enough basic information about the practice, the website lacked any cohesive visual identity that brought credibility to the brand.

I worked closely with the founder of MOCEAN and the principal clinic director to identify and develop a number of key pages. I then created reusable content blocks according to the brand elements defined previously (below).

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Brand Book

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Print Design

Reusable templates for educational booklets on various service offerings
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Instagram

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Grace Kim

Designed with 🤍 by Grace Kim. All Rights Reserved.

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