Learn & Grow App Redesign
2020
BRIEF
HOMER's core app for kids, Learn and Grow, needed major design improvements in the parent-facing experience to improve conversion and usability in time for their new app launch.
RESULT
An improved mobile trial start funnel and settings experience consistent with HOMER's new branding on iOS and Android.
ROLE
Lead Product Designer
TEAM
Rip Sanghani (PO), Lukasz Mroz (iOS Engineer), Jordan Haven (Android Engineer), Kelsey Coughlin (Copy)
The Problem
Conversion Funnel
Learn & Grow's trial start funnel consisted of visual inconsistencies and design decisions that did not support usability. The modules were not flexible enough to support different sizes of content, leading to many layouts breaking.
Settings
As a key area where parents manage their child's experience and their personal account information, Learn and Grow's settings needed a complete overhaul to be usable as well as consistent with our new branding.
FINAL SOLUTIONS
Trial Start Funnel
After the full audit of the existing flow and competitive research, I arrived at a simplified flow that supported better usability and visual consistency.
Parent Settings
The biggest challenge with this project was the layout constraint in keeping all screens in landscape mode -the same as the child's experience- to keep the engineering scope smaller. I explored ways to maximize usability with layout and copy without compromising visual balance.
